A few weeks ago, if you saw someone wandering around your neighborhood staring at their phone, you might have assumed they were lost. Now, it would not be too much of a stretch to think that they are busy locating, capturing, battling or training fictional creatures called Pokémon Welcome to Pokémon Go, the free-to-play location-based augmented reality game that has taken the world by storm since its release on July 6. For those that are unfamiliar with the Pokémon brand and wondering what the latest hoopla is all about, here is a brief rundown.