How AI help Spotify for Picking Next Tune?   AI, ML, & NLP have been playing a major in personalizing the content being delivered to the audience, and Spotify is one the leading innovators in deploying the same. Today, Spotify is the world’s most popular audio streaming subscription services with 320 million users – that included 144m subscribers across 92 markets. Since,...

Martech Interview with Amnon Mishor on AI-Centric Technology   Leadspace Founder and CTO, Amnon Mishor sheds light in an Martech Interview on AI-Centric Technology with how technology is upgrading the marketing sector and how they are preparing for an AI-Centric world. AI can dramatically improve the world we live in, and we have to shift the general paradigm to that, which requires...

Importance of Data Fidelity in Driving Ad Strategy   The Role of Data Fidelity in Modern Media Management - In the increasingly complex and ever-evolving world of performance marketing, advertisers rely on clean, accurate, and comprehensive data to evaluate and improve campaign performance. Trusting performance data and the way it’s managed is described as “Data...

Are IoT Devices Boon or Bane for Enterprises?   The trend today is to have everything on the cloud, and this is the direction IoT Devices and technology is moving. Even hackers can breach the data stored by manufacturers to collect a mass amount of personal information.   The digital revolution has transformed the lives of millions of people. E-files have replaced physical documents,...

How Marketing Request Forms Help Businesses Become Successful   A message request form system streamlines and centralizes things. How can marketing teams use request forms to speed and streamline the request processes? Marketing teams need to be skilled in everything from data analysis to creative writing to livestreaming. All in all, it’s a big job, with a lot of moving parts....

The Power of Sales & Marketing Automation   It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? When brands take a revenue-oriented approach, a co-action of sales and marketing automation can help close the high-value accounts much faster. This blog post will elucidate how automation can...

Martech Interview with Katya Vakulenko on Digital Marketing   Katya Vakulenko, Founder, Soup Agency talks in an Martech interview on Digital Marketing about the top digital marketing metrics to measure this year and what traits every marketer must have in this digital age. Having a catchy subject line is the first factor that impacts email CTRs as you want viewers to want to open the email...

Top RPA Companies in the world 2022   RPA is expected to transform the business industry with its intelligent automation capabilities and adding agility to the business processes. With these and other such best RPA tools and solutions, organizations can empower their employees to focus on the more important tasks over mundane activities! Let's take a look at the Top RPA companies in the...

The Ultimate Performance Marketing Guide for 2022   Search with intent data will increase visibility and traction for your brand. SEM is a bit of both science and art. Ideally, your budget shouldn’t be over 30 percent of your Customer Lifetime Value. Choose the right keywords according to the search volume and intent, and be creative enough to stand out and catch your...

Tackling Issues of Data Privacy in Marketing Landscape   Let's explore the major marketing challenges in the new era of consumer privacy and discover guidance to help you overcome these issues. Marketers are obsessed with statistics. Over the last decade, customer data collection, usage, and regulation have evolved dramatically. It allows marketers to personalize campaigns and...