The real reason Playboy is getting rid of nude pics Sure, sex sells. As long as it’s free. Earlier this week, Playboy announced that it will do away with full nudity in an effort to rebrand its fallen empire. “The political and sexual climate of 1953, the year Hugh Hefner introduced Playboy to the world, bears almost no resemblance to today,” said Playboy Enterprises CEO Scott Flanders. The shift, however, has little to do with feminist wins and everything to do with finally understanding our digital world and the cost of an outdated business model. Hugh Hefner is widely considered to be the founding father of the sexual revolution – he shocked the world with a nude of cover of Marilyn Monroe in 1953 – but the business model that made Hefner a pioneer is just obsolete. The publication has been buried by the very culture it created. To those of us over the age of say, 40, Playboy once held an almost mystical, forbidden fascination. It was something to be coveted, hidden away, and with any luck, occasionally stumbled upon under your dad’s bed or in some older kid’s secluded hangout. This is almost laughable now, as we live in a world where porn is so widely available for free on the net and produced so widely for free by "amateur" companies. Find out more http://fortune.com/2015/10/17/playboy-stops-nude-photos/