The recent research report of Mobile Apps and Web Analytics Market which provides a comprehensive overview of important aspects that will drive market growth such as market drivers, restraints, prospects, opportunities, restraints, current and upcoming trends, drivers, restraints, SWOT analysis, expert review and forecast.

The Mobile Apps and Web Analytics Market size is expected to reach USD 26.1 billion by 2026 registering an exponential CAGR of 22% during the forecast period.

Mobile apps (or application) analytics software enables organizations to gain insights from data inputs by measuring user behavior, which is later analyzed to make data-driven decisions. The metrics measured include parameters such as application installs, application launches, taps, screens, events log, application versions, flows, user retention, funnel analysis, and many more. Additionally, the other metrics utilized to track users include answers to questions such as how many new users used the application, the country they belong to, which make and model they are using and how many users visited the link shared in marketing campaigns. 

Web analytics is the monitoring of user behavior across the web pages of an organization’s web portal and measure their activity in terms of number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from (links shared in their marketing campaigns or others), among others.

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Mobile Apps and Web Analytics Market Key Players

  • Countly (UK)
  • Amplitude Inc. (US)
  • QBurst (India)
  • Microsoft (US)
  • Google (US)
  • Oracle (US)
  • UXCam Inc. (US)
  • Apple Inc. (US)
  • Adobe (US)
  • Facebook (US)
  • Upland Software Inc. (US)
  • Flurry (US)
  • Amazon Web Services Inc. (US)
  • Mixpanel (US)
  • AppsFlyer (US)

Mobile Apps and Web Analytics Market Segmentation

GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT

  • Introduction
  • Solution
  • Service

GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT

  • Introduction
  • On-Premises
  • Cloud-Based 

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GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION

  • Introduction
  • Customer Relationship Management
  • Application Testing & Analytics
  • Mobile Advertising And Marketing Analytics
  • Search Engine Tracking And Ranking
  • Marketing Automation
  • Content Marketing
  • Event Tracking
  • Heat Map Analytics
  • Social Media & Email Marketing Management
  • Advertising Optimization
  • Others

GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL

  • Introduction
  • BFSI
  • Healthcare
  • Transportation & Logistics
  • Media & Entertainment
  • IT & Telecom
  • Others

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Mobile Apps and Web Analytics Market Regional Analysis

By region, the mobile apps and web analytics market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America. 

North America is expected to be the largest contributor to the mobile apps and web analytics market, mainly due to the high adoption of mobile apps and web analytics among small and large enterprises. Additionally, the regional market is driven by the increasing number of Internet and smartphone users.

Reasons for Buying This Report:

  • It Provides A Forward-Looking Perspective on Different Factors Driving or Restraining Market Growth.
  • It Provides Five-Year Forecast Assessed based on How the Market Is Predicted to Grow.
  • It Helps in Understanding the Key Product Segments and Their Future.
  • It Provides Pinpoint Analysis of Changing Competition Dynamics and Keeps You Ahead of Competitors.
  • It Helps in Making Informed Business Decisions by Having Complete Insights of Market and By Making an In-Depth Analysis of Market Segments.

Table Of Contents

1. EXECUTIVE SUMMARY

1.1. Market Attractiveness Analysis

1.1.1. Global Mobile Apps And Web Analytics Market, By Component

1.1.2. Global Mobile Apps And Web Analytics Market, By Deployment

1.1.3. Global Mobile Apps And Web Analytics Market, By Application

1.1.4. Global Mobile Apps And Web Analytics Market, By Vertical

1.1.5. Global Mobile Apps And Web Analytics Market, By Region

2. MARKET INTRODUCTION

2.1. Definition

2.2. Scope Of The Study

2.3. Market Structure

3. RESEARCH METHODOLOGY

Continued...

4. MARKET DYNAMICS

Continued...

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