E-reader Market Overview

The e-reader market analysis suggests the market will grow at 6.25 percent of the Compound Annual Growth Rate during the forecast period. And the total value will increase to USD 13.95 by the end of 2027. An e-reader is a portable electronic device that is widely used to read periodicals and digital books. Also known as electronic book readers, these devices are designed and developed so that they can run for hours without consuming much power. The devices depend on the E-ink technology and offer different advantages to the users. 

Some e-readers come with a massive storage capacity, allowing the users to carry a lot of materials, such as magazines, PDFs, books, and more. This has made these devices a convenient option compared to the traditional printed material. On the other hand, some devices support offline dictionaries and digital highlighters.

All these things are predicted to trigger the growth of the E-reader market. On the other hand, the availability of free materials is also projected to support the market growth.

COVID-19 Analysis

Even though the COVID-19 pandemic had affected several markets worldwide, the influence on the market was a little low as most schools, universities, and colleges shifted to the online education model, which created a massive demand for e-readers. And that helped the E-reader Market share to grow at a decent rate. Some manufacturers faced some issues in their production process, but they managed to solve that easily using technology.

Renowned Industry Players

Some of the highly renowned industry players include Bookeen (France), Aluratek Inc. (US), Rakuten Kobo, Inc. (Canada), Amazon.com, Inc. (US), Sony Corporation (Japan), Arta Tech (Poland), Onyx International Inc. (China), Ematic (US), News Corporation (US), PocketBook International SA (Switzerland), FlexEnable Ltd (UK), ECTACO Inc. (US), Wexler Flex (US), Hanvon Technology Co. Ltd. (China), Barnes & Noble, Inc. (US), and more.

Market Segmentation

The E-reader industry can be considered depending on screen size and distribution channel.

The various screen sizes discussed in the report are below 6 inches, 6 to 8 inches, 8 to 10 inches, and above 10 inches.

The distribution channels covered in the market study are store-based as well as non-store-based. Store-based segments are specialty stores, supermarkets, hypermarkets, and more.

Regional Analysis

The e-reader market has been studied with respect to four regions, namely Europe, Asia Pacific or APAC, North America, and Row/the rest of the world.

Fuelled by the significant demand for e-readers in the United States/US, North America is set to emerge as the most lucrative market. Substantial disposable income along with the huge pool of early adopters in the region is responsible for North America’s eminence in the global market. The Spike in the use of tablets and e-book reading devices including Kindle, especially during gift-giving seasons has also boosted the market size. The region notes considerable demand for digitalized comic books, owing to which major publishers such as MARVEL and DC Entertainment continuously expand their portfolio to remain competitive.

APAC’s growth is expected to be at the highest rate over the forecast period, primarily due to the surging internet use among the youth and the increase in disposable income across India and China. Mounting awareness about diverse experiences boosting features of e-readers and increasing consumption of online content in the educational curriculum will also favor the regional market.

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