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Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Exam is a certification program designed for professionals who want to demonstrate their expertise in managing and administering the Salesforce Marketing Cloud platform. Marketing-Cloud-Administrator exam tests the candidate's knowledge and skills in various areas, including email marketing, data management, campaign automation, customer journey mapping, and analytics.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q31-Q36):

NEW QUESTION # 31
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers

  • A. General tracking data at the job level
  • B. Contact-specific data at the job level
  • C. Contact data in non-sendable data extensions
  • D. Contact data in sendable data extensions

Answer: A,B

Explanation:
Explanation
After a Contact Delete request has been processed for subscribers who have been sent an email previously, the following data would still exist in the account:
Contact-specific data at the job level. This includes data such as open rate, click rate, bounce rate, and unsubscribe rate for each individual contact who received an email. This data is not deleted because it is used for reporting and analytics purposes.
General tracking data at the job level. This includes data such as total number of sends, opens, clicks, bounces, and unsubscribes for each email job. This data is not deleted because it is used for reporting and analytics purposes. The other options are incorrect because:
Contact data in non-sendable data extensions. This includes data such as name, address, phone number, and other attributes for each contact. This data is deleted because it is not used for sending emails and it is considered personal information.
Contact data in sendable data extensions. This includes data such as email address and subscriber key for each contact. This data is deleted because it is used for sending emails and it is considered personal information.


NEW QUESTION # 32
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?

  • A. A Dedicated IP is automatically warmed up
  • B. A different click domain can be used for each brand
  • C. The out-of-the-box profile center will display NTO branding
  • D. Image URLS are wrapped with the appropriate brand URL

Answer: D


NEW QUESTION # 33
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

  • A. Use a third-party system to identify and delete duplicate Contact Keys.
  • B. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
  • C. Strategically control the Contact Key values and tie records together across channels using this key.
  • D. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.

Answer: C


NEW QUESTION # 34
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

  • A. Content Builder Settings
  • B. Campaign Settings
  • C. Emails Studio Settings
  • D. Account Settings

Answer: A

Explanation:
Explanation
The Content Builder Settings under Setup allow the admin to create a default Header and Footer for emails.
These settings apply to emails created in Content Builder only. The other settings do not have an option to create a default Header and Footer for emails.


NEW QUESTION # 35
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

  • A. Make sure the file is placed on the correct subfolder within the SFTP
  • B. Make sure the filename has a date stamp to avoid duplication
  • C. Use the exact filename used for the trigger in the import File Activity
  • D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

Answer: D

Explanation:
Explanation
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use
%%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations


NEW QUESTION # 36
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