Competitive pressure in China's home appliance market. The company has to find ways to lower its manufacturing costs while squeezing more profit out of its huge distribution network.They have strong demand for home appliances to upgrade their living spaces.
For Chinese home appliance companies, future growth depends on whether their new products can excite consumers enough so they want to throw away their old fridges and washers.The appliance sector can keep expanding even in a weak property market, as most of the fridges, air conditioners and washers sold in coming years will replace used ones.
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