Orthodontic Supplies Market size is projected to reach USD 10.1 billion by 2027 from USD 6.9 billion in 2022, at a CAGR of 7.9% during the forecast period according to a new report by MarketsandMarkets™. Increasing number of malocclusion cases among teenagers and adults, growing awareness about the presence of orthodontic treatment, technological advancements and growth strategies adopted by the players in the orthodontic supplies such as product launches, agreements, partnerships, and acquisitions are expected to propel the growth of the market.


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The orthodontic supplies market includes major Tier I and II suppliers of orthodontic products are Align Technology (US), 3M (US), Envista Holdings Corporation (US), Institut Straumann AG (Switzerland), and Dentsply Sirona (US). Other prominent players in this market include Henry Schein (US), American Orthodontics (US), Rocky Mountain Orthodontics (US), G&H Orthodontics (US), Dentaurum (Germany), TP Orthodontics (US), Great Lakes Dental Technologies (US), DB Orthodontics (UK), Morelli Ortodontia (Brazil), Institut Straumann AG (Switzerland), Ultradent Products (US), Aditek Orthodontics (Brazil), MATT Orthodontics (US), JJ Orthodontics (India), Sino Ortho Limited (China), and JISCOP Co., Ltd. (South Korea).

Aesthetic benefits to boost the demand for removable braces among the target population

Removable braces or clear aligners offers enhanced comfort and are easy to remove in comparison to traditional orthodontic braces. They also reduced the risk of periodontal diseases & tooth decay. The invisible nature and aesthetic advantage offered by removable braces are driving teens & adult populations to opt for orthodontic treatment with removable braces. Moreover, a growing number of manufacturers offering removable braces is further expected to support the growth of the removable braces segment in the coming years.

Orthodontic supplies market is anticipated to grow at the fastest pace in Asia Pacific

The Asia Pacific orthodontic supplies market is projected to grow at the highest CAGR of 9.7% from 2022 to 2027. Increasing personal disposable income, increased patient population with malocclusion and tooth decay, expansion of healthcare infrastructure, rising number of dental clinics are some of the factors likely to support the growth of the orthodontic supplies market in the region. Moreover, the emergence of new manufacturers in the orthodontic supplies market and rising awareness about dental hygiene are likely to drive the growth of the APAC orthodontic supplies market.

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Orthodontic Supplies Market Dynamics:


  • Growing number of patients with malocclusions, jaw diseases, tooth decay/tooth loss, and jaw pain
  • Increasing disposable incomes and expanding middle-class population in developing countries
  • Increasing awareness about advanced orthodontic treatments
  • Ongoing research and technological advancements in orthodontic products


  • Risks and complications associated with orthodontic treatments
  • High cost of advanced orthodontic treatments in some nations


  • Growth opportunities offered by emerging markets
  • Integration with digital technologies such as CAD/CAM and software
  • Increasing use of social media by patients and dental professionals
  • Direct-to-consumer orthodontics


  • Dearth of trained dental practitioners

Key Market Players:

Prominent players in this market are 3M (US), Envista Holdings Corporation (US), Dentsply Sirona (US), Align Technology (US), Rocky Mountain Orthodontics (US), G&H Orthodontics (US), Dentaurum (Germany), TP Orthodontics (US), Great Lakes Dental Technologies (US), DB Orthodontics (UK), among others

Align Technology (US)

Align Technology is one of the leading players involved in designing, manufacturing, and commercializing of its Invisalign clear aligners and iTero intraoral scanners for the dental industry. The company emphasizes on strengthening its presence in the orthodontic supplies market by focusing on geographical expansions and continuous innovations to launch new orthodontic products in the market. Align Technology introduced Invisalign G8 with SmartForce Aligner Activation in October 2020. This new Invisalign aligner allows to control the tooth location and direction during the treatment of crowding, crossbite, and deep bite. Such strategies adopted by the company is likely to offer a huge opportunity for the company to enlarge its customer base in the orthodontic supplies market.

Envista Holdings Corporation (US)

Envista Holdings Corporation is a one leading global dental products manufacturing companies. The company is engaged in the marketing of dental equipment, consumables, and services. Through Ormco, its operating company, it provides a comprehensive portfolio of orthodontic supplies to dental professionals worldwide. The company sells its clear aligners system under the brand name Spark. To maintain its leadership position in the market, the company has been focusing on R&D and new product development,  collaborations and partnerships with dental practitioners. For instance,  In February 2021, Envista Holdings Corporation entered into a strategic partnership with Heartland Dental, the largest dental support organization in the US, capturing a wide network of around 1,800 dentists across 38 states. Such strategies provide a competitive edge to the company, thereby increasing its customer base and market share in the global orthodontic supplies market.

Recent Developments:

  • In May 2022, Align Technology entered into strategic partnership with Asana, Inc. Through this strategic partnership, Align Technology will provide its Invisalign clear aligners to trained doctors in the US through the Asana Smile customizable workflow solution.
  • In May 2022, Straumann acquired PlusDental to expand its footprint in the doctor-led consumer orthodontics segment across the Netherlands, Sweden, and the UK.
  • In January 2021, Dentsply Sirona acquired Byte, an at-home aligner company, in with an aim to strengthen its clear aligner product portfolio.

Report Objectives

  • To define, describe, and forecast the global orthodontic supplies market on the basis of product, platform, mode of purchase, end user, and region.
  • To provide detailed information regarding the major factors influencing the market growth (such as drivers, restraints, opportunities, and challenges)
  • To strategically analyze micromarkets1 with respect to individual growth trends, future prospects, and contributions to the overall market
  • To analyze the opportunities in the market for key stakeholders and provide details of the competitive landscape for major market leaders
  • To forecast the size of the market segments with respect to five main regions, namely, North America (the US and Canada), Europe (Germany, the UK, France, Italy, Spain, and Rest of Europe), Asia Pacific (Japan, China, India, Australia, South Korea, and Rest of Asia Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and the Middle East & Africa
  • To profile the key market players and comprehensively analyze their market shares and core competencies2
  • To track and analyze competitive developments such as mergers and acquisitions, new product developments, partnerships, agreements, collaborations, and expansions in the global orthodontic supplies market

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