The Europe tissue and hygiene paper market consists of paper products such as kitchen towels, hand towels, and toilet papers. They are affordable, disposable, and efficient in maintaining personal hygiene and cleaning surfaces. COVID-19 has significantly boosted the demand for these products owing to hygiene concerns. Tissue products provide an effective barrier against the spread of infectious diseases through hand contact and surface transmission.

The global tissue and hygiene paper market is estimated to be valued at US$ 60.14 Bn in 2024 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2030.

Key Takeaways
Key players operating in The Europe Tissue And Hygiene Paper Market are AbbVie,Lundbeck,Eisai,Pfizer,Merck & Co., Inc.,Novartis,AstraZeneca. The major players dominate the market owing to their robust distribution network and wide portfolio of innovative products. Moreover, the rising demand for hygiene-oriented products among consumers due to health awareness has boosted revenue opportunities for key manufacturers.

The increasing demand in the market can be attributed to growing hygiene concerns and changing lifestyles of consumers in European countries. The COVID-19 pandemic has further accelerated tissue product adoption as regular use helps prevent the spread of infectious diseases. Continuous product innovations catering to evolving customer requirements also drive the sales of tissue and hygiene papers.

Major global tissue giants are expanding their presence across different European countries to tap the market potential. The increasing health concerns and per capita income levels in developing nations create significant opportunities for international players. Additionally, mergers and acquisitions help established companies to strengthen their market position.

Market Drivers
The growing health & wellness trend among European customers is a key driver for the tissue and hygiene paper market. Regular usage of these affordable hygiene products is considered important for preventing the spread of infections and diseases. Furthermore, rising awareness about hand hygiene through government campaigns and initiatives positively influences tissue product demand. Higher disposable income levels also allow customers to prioritize spending on health and hygiene-oriented goods.

Current Geopolitical Situation and its Impact on Europe Tissue and Hygiene Paper Market Growth

The ongoing war between Russia and Ukraine has severely impacted the growth of Europe tissue and hygiene paper market. Both the countries are major producers and exporters of raw materials like wood pulp that are used for manufacturing tissue and hygiene paper products. Since the onset of war in late February 2022, supplies of these key raw materials have disrupted drastically. This has adversely affected the production volumes of tissue and hygiene paper manufacturers in Western European countries in short term.

Moreover, sanctions imposed by European Union and allies on Russia are further exacerbating the issues around raw material availability. Significant hike in raw material prices is also putting pressure on profit margins of tissue and hygiene paper producers. Though companies are trying to secure supplies from alternate sources like Nordic countries, the shortage is likely to continue in near future. This supply chain uncertainty poses challenges to the projected strong growth of 8.4% CAGR during forecast period for this market.

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