Global Content Discovery Solutions Market is anticipated to reach US$ XX Mn by 2026 from US$ XX Mn in 2019 at a CAGR of 15.7% during a forecast period.
Global Content Discovery Solutions Market Overview
Content discovery solutions help to manage the overload of content (data) on the websites and also helps to analyze large, structured, and unstructured data. It provides content search, discovery, and monitoring for applications such as advertising, legal, and campaign management and predicts relationships, patterns, and irregularities. Besides the growing need for data utilization and organization during the COVID-19 scenario are expected to drive the growth of the content discovery market globally.
The report also covers the detailed analysis of the global content discovery solutions industry with the classifications of the market based on component, deployment model and region. Analysis of past market dynamics from 2016 to 2019 is given in the report, which will help readers to benchmark the past trends with current market scenarios with the key player's contribution in it.
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Global Content Discovery Solutions Market Dynamics
The factors like the evolution of the internet and the rise of new platforms like social media, the growing need to discover sensitive structured and unstructured data, growing investments in data privacy, which have introduced advanced solutions to manage excess content. This in turn is creating the demand for the content discovery solutions market globally. Similarly, the growing adoption of social media platforms as marketing tools as it provides a platform for organizations to upload information and for digital marketing purposes and increasing viral videos & images on social media platforms have boosted the demand of the content discovery solutions market.
Many organizations across the globe publish a huge amount of information from any platform such as
Entertainment content, news, government blogs, private & public organizations information, universities & research institutions. Thus, it is required to manage the content flow on the websites to deliver the right content to the users. This has increased the adoption of content discovery solutions and thereby the growth of the content discovery solutions market globally. Also, governments of some countries like India and Japan are focusing to install digital marketing concepts to promote products & services, this concept is expected to create new opportunities in the region.
The restraining factors like concern about the security of content and data discovery solutions and services provided by businesses are expected to hinder the market growth of the content discovery solutions during the forecast period.
Global Content Discovery Solutions Market Segmentation Analysis
By Component, the services segment accounted for the highest market value of XX Mn in 2019 and is expected to exhibit a CAGR of XX% during the forecast period. The services segment is again divided into professional and managed services. The growing demand to enhance the overall performance of already installed data discovery solutions by customers, increase in the use of IoT devices for better customization, and huge generation of data from the deployment of sensors are driving the growth of the services segment and thereby the content discovery solutions market globally.
By Deployment Model, the cloud-based segment accounted for the highest market value of XX Mn in 2019 and is expected to exhibit a CAGR of XX% during the forecast period. The cloud-based segment is further segmented by type in a public cloud, private cloud, and hybrid cloud. The factors considered for the growth of the cloud-based segment are the availability of easy deployment options, minimal requirements of capital & time. Similarly, on-premises-based data discovery solutions are in demand due to the highly secure data encryption, complete data visibility, and control.
North America is the largest revenue contributor to the global content discovery market and is expected to witness significant growth in the content discovery market during the forecast period. The major factors contributing to the growth of the region are adopting various growth strategies, promotion by the government for research and innovation, and growing advancements in various fields of science and technology.
Also Asia Pacific is the fastest-growing market for content discovery solutions due to the adoption of new technologies, growing awareness for content security and privacy among governments in key countries, such as China, India, and Japan.
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Global Content Discovery Solutions Market Scope: Inquire before buying
Global Content Discovery Solutions Market by Region
• North America
• Asia pacific
• Middle East and Africa
• South America
Global Content Discovery Solutions Market: Key Players
• Convergent AI
• TiVo Corporation
• Red Bee Media
• MarTech Series
• Mobile Posse
• Viaccess-Orca Interactive
• IBM (US)
• Microsoft (US)
• Oracle (US)
• Salesforce (US)
• SAS Institute (US)
• Google (US)
• AWS (US)
• Micro Focus (UK)
• MicroStrategy (US)
• Cloudera (US)
• PKWARE (US)
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